Zarmeena Afridi , HCPC

Zarmeena Afridi is a registered practitioner psychologist with the Health and Care Professions Council (HCPC), indicating registration to practise in the United Kingdom, and brings more than 15 years of professional experience supporting people facing depression, trauma, anxiety, phobias, grief, and bereavement. Her work is grounded in empathy and collaboration - she offers practical tools and clinical insight while centring each person as the expert in their own life.

Over the course of her career she has worked in hospitals, community programmes, emergency response teams, substance abuse and rehabilitation centres, and in research and public health and policy initiatives. Those varied roles have shaped a flexible practice that attends to cultural context and the specific strengths clients bring to therapy.

Her clinical approach draws on evidence-based techniques, including Cognitive Behavioral Therapy (CBT), solution-focused therapy, and mindfulness, and she adapts sessions to address the goals and needs of each individual. Having navigated experiences of loss, anxiety, and setbacks in her own life, she combines professional training with personal understanding to support people in finding resilience and renewed purpose.

In partnership with clients she explores practical strategies and internal resources that help illuminate a path forward, with an emphasis on building confidence, clarity, and well-being over time.

Therapeutic approaches adapted for online care

Cognitive Behavioral Therapy (CBT) focuses on identifying and changing unhelpful patterns of thought and behaviour. It is a structured, practical approach that can help with anxiety, depression, panic, phobias, and many mood-related difficulties by teaching skills to manage symptoms and respond differently to stressful situations.

Mindfulness Therapy helps people develop present-moment awareness and nonjudgmental acceptance of thoughts and feelings. It can reduce rumination and support emotion regulation, making it useful for stress, anxiety, and coping with life changes.

Trauma-Focused Therapy provides targeted support for people processing traumatic events by addressing trauma memories and their impact on daily functioning. It aims to reduce the intensity of trauma-related responses and strengthen coping strategies.

Determining the best approach is a collaborative process - Zarmeena Afridi works together with each person to identify goals, preferences, and what feels most helpful, and then adapts methods accordingly. This shared planning helps ensure therapy aligns with the client’s needs.

Online therapy offers practical benefits in flexibility and access - sessions can take place by video call or phone, and therapeutic work can continue through live chat or text-based messaging when that better fits a person's schedule or needs. These options make it easier to maintain continuity of care and to integrate therapeutic skills into everyday life.